Read the case study at the end of Chapter 15 – Sue’s Southern
Kitchen. Answer the following questions: 1. What kind of management
and/or marketing assistance should Sue request of the franchisor?
2. What specific areas of management training should Sue request of
the franchisor? 3. What specific marketing assistance should she
expect from a franchisor? 4. What else should Sue do before opening
her franchised business? Just answer questions
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