The Handbook of Communication Science, Second Edition: Chapter 15: Mass Media Effects

After studying the assigned reading, The Handbook of Communication Science, Second Edition: Chapter 15: Mass Media Effects, considering one of the five categories of media effect theories mentioned in the article (learning, socialization, selective exposure, selective presentation, and perceived effects—remember, these are the categories, not the names of the theories themselves) ,identify only one of the theories listed in the article and answer the following questions or prompts.

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